Leveraging Consultancies like Evestico as Your Cost-Effective Country Manager in Expanding into the UK & Europe

country manager services

Expanding into new markets like the UK and Europe presents a plethora of opportunities for businesses seeking growth and global reach. However, navigating the complexities of international expansion can be a daunting task, especially when it comes to fulfilling the role of a Country Manager. An alternative, cost-effective approach to consider is partnering with consultancies like Evestico to act as your Country Manager. In this article, we’ll explore why entrusting your expansion to consultancy firms can be a smart and economical choice.

The Traditional Role of a Country Manager vs. Consultancy as a Country Manager

Typically, a Country Manager is an on-site executive tasked with overseeing all aspects of a company’s operations in a foreign market. While this approach can be effective, it often involves substantial costs, including salary, benefits, office space, and administrative expenses. Additionally, hiring and managing an in-house Country Manager can be time-consuming and may require significant resources.

On the other hand, consultancies like Evestico specialise in providing comprehensive market entry and expansion services. These firms have the expertise and resources to effectively fulfill the role of a Country Manager without the associated overhead costs and complexities. Here’s why this alternative approach can be more cost-effective:

Expertise and Local Knowledge

Consultancies like Evestico have a team of experts with in-depth knowledge of the UK and European markets. They understand the regulatory environment, market trends, consumer behaviour, and local business customs. This expertise can save your business valuable time and resources that would otherwise be spent on extensive market research and adapting to a new business environment.

Cost Efficiency

Hiring an in-house Country Manager involves fixed costs such as salary, benefits, and office space, irrespective of business performance. In contrast, consultancies operate on a project or contract basis, allowing you to control costs more effectively. You pay for the services you need, making it a flexible and budget-friendly option, especially for small to medium-sized enterprises.

Reduced Administrative Burden

Managing HR functions, compliance, and administrative tasks can be time-consuming and distract from core business activities. Consultancies like Evestico handle these responsibilities, ensuring that your business stays compliant with local regulations while freeing your team to focus on strategic goals.

Access to Networks and Partnerships

Consultancies often have established networks and partnerships in the target market. This can facilitate quicker market entry, access to distribution channels, and potential collaborations with local businesses. Leveraging these connections can accelerate your expansion efforts.

Risk Mitigation

International expansion carries inherent risks, including legal, financial, and operational challenges. Consultancies are well-versed in risk assessment and mitigation strategies. Their experience can help you navigate potential pitfalls, reducing the likelihood of costly mistakes.


As your business grows in the target market, the services provided by consultancies can scale accordingly. This scalability ensures that you have the right level of support and expertise at every stage of your expansion journey.


Evestico was born from a marketing background, so once your products are in situ, we have the skills to drive your sales forward, regardless of where you are B2B or B2C.


Expanding into the UK and Europe is a promising venture, but it requires careful planning and execution. While the traditional approach of hiring an in-house Country Manager has its merits, it may not always be the most cost-effective option, especially for businesses with limited resources. Leveraging consultancies like Evestico as your Country Manager offers a cost-efficient alternative that provides expertise, flexibility, and a streamlined approach to international expansion. By partnering with experienced consultancies, businesses can confidently navigate the complexities of foreign markets while optimising their investment and maximising their chances of success.